Search engine optimization is already a big key for business marketing today. And B2B SEO is something many companies should think of using as well. Thing is, many B2B marketers aren’t convinced about the power of Google to compel a potential purchaser to close a deal. That’s why they often skip SEO in marketing campaigns.
As a result, they miss to gain a lot of perks from B2B SEO strategy today. You wouldn’t want such pitfall, hence read on to know how this field of SEO helps many business.
What is B2B SEO and why is it Important for a Company?
For starters, what is B2B marketing? It’s the marketing type which circles on business-to-business deals, such as from manufacturer to distributors or distributors to retailers. It doesn’t merely focus on selling items or services to consumers.
On the other hand, SEO is the specialization of helping a website or web content rank up the Google search results pages. The Google SERPs are the pages you see right after making a search on the said site. And Google doesn’t randomly choose any site to display on the first place. It choooses the most relevant, authoritative and reliable results for the user.
In other words, SEO strategy for B2B is the specialization which would help your site or content rank up the SERPs. That’s when somebody makes relevant searches about your brand, products or services. And if you have a B2B company, your page would show when somebody specifically searches about the B2B services you offer.
Benefits which makes B2B SEO Important
Now, you already know the outline of SEO and how it functions for B2B companies. Here are its biggest perks, which explains why B2B SEO is important today:
It Specifically Targets Professionals
This is probably the main advantage of SEO for B2B. It specifically function with professionals as target audience. That includes managers, CEOs and sales staff among other professionals.
These professionals have different reasons for using Google especially for searching a potential B2B partner, or for them to do their job. They search with highly technical queries in mind which you should satisfy. So, SEO B2B marketing strategies tells you to create contents that provide detailed info about your products or services. Be sure it carries all info a professional needs, instead of merely advertising your brand through fancy ways.
Optimize Branding and Thought Leadership
As mentioned earlier, SEO for B2B helps in making your content satisfactory for professionals. It targets experts as its audience, after all. Thing is, it doesn’t guarantee those professionals would make a purchase. And this is the reason why many companies skip SEO for B2B.
But SEO can do more than mere traffic to sale convertion. Aside from ranking up your site or content up the SERPs, it also helps in making the searcher remember you. One is by providing them all info they need through your content. And second, is when your brand often pops-up when they search queries relating to their field.
That would give the impression of your brand being a reliable source of constant info for them. Yes, SEO for B2B offers low convertion rate, but its an excellent way to make a professional trust your brand. That potentially leads to big sales later on.
Less Market Competition
B2B SEO appears a not-so-beneficial strategy that’s why many companies doesn’t implement it. As mentioned earlier, it offers low convertion rates because professionals don’t easily purchase your deals after searching. In fact, many of them merely do researches to do their job, and you’re just there to answer them.
Thing is, it offers the potential of leading huge B2B deals to you. That’s when such professionals trust your brand enough. And if there’s no competition around,there’s a big chance that you’ll take the cake when you implement SEO for B2B. You only need to learn how to SEO B2B, and implement it efficiently for best results.
The Problem of B2B SEO and Its Solution
You see? SEO for B2B offers a lot of value for a B2B marketing campaign. The problem is, it’s not simple SEO and it requires specific strategies to work. Or else, it won’t work like how its benefits tell above.
That’s why you should find an SEO expert that knows how to do SEO for B2B today. And that expert should be willing to work with your team to gather enough accurate info about your brand. And that’s one of the vital SEO best practices an expert must possess. Any SEO experts who won’t work with you cannot pull-off efficient SEO for B2B. Hence, visit JeaniusHub.com today! We offer B2B SEO services, and we’re willing to work with you for the success of your marketing campaign.
The industry of SEO Expert Philippines has today is a blooming community filled with experts on various fields. In fact, many companies worldwide hire Filipino SEO experts that possess specific specializations on their career.
good, but that makes the world of SEO quite confusing for newbies. Many of them
don’t know how to start embarking on SEO
Services Philippines can offer.
can simply consider 3 options where a SEO
expert can work. That can provide you a concrete working structure, so you
will know how you will provide services for clients.
Which Working Structure to
choose for an SEO Philippines career?
As you begin
your journey towards becoming an SEO
specialist, remember these working structures you can consider. These can
help you know how you can provide services, and give you a summary of your
considerations can also help you move forward in an area that fits you well.
involves you working alone for clients, though you can find yourself working in
a company team every now and then. It focuses on providing SEO services on an agreed amount of time or workloads, which will
end after its consumption.
In freelance SEO
writing, for example, a client can order a number of articles from you. These
articles will have specified number of words, on which you will base your
payment rate. But you can also offer hourly rates, so clients can pay you based
on the number of hours they ask for.
Freelancing SEO Philippines career can give you the
perks of working from home. This means you can spend an ample amount of time
with your family. You don’t have to worry about daily commute as well.
Just be sure to
have reliable computers and stable internet connection, so you can work
seamlessly and comply with orders and deadlines.
Work in an SEO Agency
is to work in an SEO agency. With the blooming SEO industry in the country,
various agencies have popped out anywhere too.
In Davao City,
for example, numerous government-registered or non-registered agency is
currently operating. This means you can easily work as an SEO expert Davao can offer to clients today.
If you choose to
do so, you can find agencies that allow you to work remotely from home. But if
you have technical problems like lack of reliable computer and internet, you
can find one that offers office-based SEO jobs too.
they can pay you as their regular employee, or as a freelancer. Thus, you have
to clarify upon application if they will pay you with periodic rates or on
skipping to worry about technical stuff, working in an SEO agency can also save
you the hassles of finding clients. The agency needs to find their own, so they
can survive in the industry.
In-house SEO Employment
recognize the power of SEO today. Thus, various business begins forming their
own in-house SEO team. And you can
surely opt to apply for one.
means you will work as a regular employee under a company, thus you shouldn’t
view it as a mere client.
SEO Philippines offers
also have a couple of variations under this option. You can choose to work
remotely in your own home, which is applicable especially for foreign clients.
This is also necessary if you have a national client from a different city or
But you can
possibly encounter employers that demands office-based workers too. If you’re
an SEO Services Davao expert, for
example, some big call center or IT companies might hire you for their offices.
Remember that Davao has lots of blooming business nowadays, and many of them
require SEO ninjas.
don’t be surprised if an employer would ask you to go on a different city,
region or even abroad to work for them. This happens especially if you have
sufficient skills, and if they trust you enough for the job. Just be sure
they’ll cover your basic expenses for it.
These are the 3
main options you can consider when you want to embark on an SEO Philippines career. Be sure to
choose one that fits you well, so you can work professionally according to your
And if you need
more SEO tips to guide you, visit JeaniusHub.com and talk with Ms. Jean.
JeaniusHub also has quality SEO Services
Davao can offer today.
Many SEO people focuses more with on-page and off-page strategies, which largely helps in bringing any sites up the Google SERPs. However, Technical SEO Audit is another field you should remember to implement, so you can avoid minor and major issues hidden on a site.
After all, any problematic systems could fail to run efficiently just because of a single piece missing from the picture, right? And you wouldn’t want to wonder why your site isn’t ranking, when the root cause is only about speed and platform accessibility among others.
What you should take note in doing Technical SEO Audit 2019
Recognizing the importance of site technicalities in doing SEO means you should dig deep into a pool of data and systems, just to make your site seamlessly boost up the ranks. And you need to remember this checklist to be sure of missing nothing through your audit.
Tracing Traffic History
Especially when dealing a client’s website, remember to conduct a traffic history audit to make sure nothing went wrong with the site on the past. Remember that Google is a kind of a freak when talking about mistakes and penalties, which could give a rough road for any sites to rank up.
Remember to implement these steps:
Have a look at Google Analytics’ traffic data for the past two years, and notice dramatic peaks and falls through the graphs. Those are primarily caused by website changes or Google algorithm changes.
Ask the client if they have done web redesigning, new section launch, domain migration or have acquired penalties during those traffic fluctuations. If they haven’t done or acquired any big changes during those time, use Moz’s Google algo to know if Google have made significant updates that could have influenced the traffic drop or rise.
If the site haven’t acquired big changes or haven’t influenced by an update on such time, check its link data. Use Google Search Console to achieve such feat.
Lastly, investigate the site and see on-page technicalities that could have impacted its traffic, or check updates that have potentially hurt it. If the website was changed and doesn’t look similar at the time of the update, you can use archiving tools to see its appearance back then.
Detecting such crucial past problems on a website could help you address it accordingly, making it clean as you try boosting it up the SERPs.
Set up Google Search Console
Google Search Console is a free yet very valuable tool from Google that you can use for auditing your website. You need to ask for an access from your client, or set it up yourself if it’s still not ready on a client website.
You can actually stop crawlers from crawling and indexing certain pages on your website, specifically pages that you don’t want for the public to see. You can do it by knowing how to write Robots.txt file, and incorporating it over noindex tag.
For example, this could bar crawlers from crawling over your admin login page, so it won’t float somewhere on the web for hackers to crack. This can also hide irrelevant pages that you want to be avoided by crawlers, so they could focus on your more important pages.
Auditing Meta Robots Tag
You can actually instruct crawlers on how they would treat certain pages on your site, by simply adding Meta Robots Tag on them. Like the noindex tag, for example, it prevents crawlers from indexing certain pages.
Just be careful though, and remember to avoid using Meta Robots Tags on pages you want to show on the SERPs, like blog pages and static pages.
Auditing Canonical Tag
Canonical tags, or rel=canonical, is your way of telling crawlers on which to index among very similar pages. It’s a simple string of code you can inject at the HTML head of your site.
If you have a site that sells similar brand and models of shoes but in different colors, for example, you may need a page for each color. Thing is, those sites probably looks very similar, save for having different color and image.
That could give you the problem of content duplication.
Crawlers will crawl to all of those pages, but would choose which one to consider as a master version to index and rank on the SERPs. However, since all pages will still be crawled, it will hurt your crawling budget which could affect your site’s overall visibility.
Canonical tag could help you point crawlers to a page you want to index, which they will consider as your master version.
Auditing Pagination tag
Some sites choose to chop a lengthy page into a series of pages to prevent overloading a URL. However, crawlers will still tend to crawl each of such pages in a series, which could be a problem when they index all of it.
You only want the first page to be indexed.
To solve it, you should use rel=prev and rel=next on the HTML head of each of your pages. Don’t use rel=canonical as it serves different purpose.
Auditing XML Sitemap
An XML Sitemap could give you an overall view of your site’s URLs, which could help you guide crawlers on which to crawl, index and help rank up. That could help you efficiently make your site visible on the web.
Make sure that your site has an XML Sitemap, regardless of which platform it’s running. Be sure it has correct format and syntax to have it work smoothly.
Submit it to Google Search Console so you can clearly see the indexed and non-indexed pages on the website.
Deal with 404 URLs accordingly, and make sure to remove them unless you have reasons to leave them that way temporarily.
Be sure that all the site you want to be indexed doesn’t have Robots.txt, Meta Robots Tags, and canonical tags pointing to other pages.
Check your preferred Domain
Your website probably has few versions. One that has www, one that doesn’t have it, an http version, and an https or secured version.
You wouldn’t want such versions to compete with each other on the rank, thus you should choose which version you prefer. You can do it with the use of Google Search Console.
Begin by searching about “yoursite.com” on Google, so u can see the versions you probably have.
Create Google Search Console accounts for each of the version.
Open the accounts one by one, find the gear icon, click settings and click preferred domain. That’s when you can tell Google which to consider as your real site.
This could help in telling Google which to rank up the SERPs, and to avoid dividing your authority throughout the different versions.
Check URL Structure and Slugs
Make sure the URL slugs of all the pages of your website are readable and understandable by people and crawlers. For example, the slug of www.yoursite.com/2468_bestmsc2019 doesn’t make any sense, as compared to www.yoursite.com/bestmusic2019.
Those are called canonical URL slugs, which is helpful in ranking up a site than simple strings of alphanumeric codes.
You should make sure that all pages on your site has canonical URL slugs, so people and crawlers could easily read and understand it at first glance. Thus, do an audit through the URLs of the site, and transfer all non-canonical to canonical URL slugs.
Audit for Crawl Anomaly
Crawlers sometimes crawl successfully on your pages, only to return and found it’s already inaccessible. That could be caused by 404 error, soft 404, or server errors.
You can spot crawl anomalies using Google Search Console, and check index > coverage. You can complement the resulting URLs with crawling tools to validate the server response codes they show.
A crawling tool can show you false positive results, soft 404 or site errors. False positive results means false crawl anomalies which demands no further actions from you, while soft 404 are actually 200 OK but shows 404 error response.
Lastly, site errors are caused by technical issues, which requires help from web developers to be fixed.
International Targeting or Website Localization
Localization of a website doesn’t simply involve usage of local SEO keywords, but also about international targeting and usage of proper Top Level Domain (TLD). This is to provide search results that are geographically relevant to a user.
For instance, if a person in Brisbane wants to find a nearby steak restaurant, sites of restaurants located in England, Hong Kong and Russia shouldn’t show up. This is where country-specific domains play big role, like .au, .uk, .jp or .sg.
If your site uses neutral TLD like simple .com and .net, Google will simply base your geographic relevance through inbound link you receive. And that’s not a reliable way to localize your site, since you could probably receive links from sites of various places globally.
Thus, you shouldn’t miss to set your target country using Google Search Console, right on its international targeting options.
Auditing Structured Data
Structured data is Google’s capacity to correctly identify different entities on a web page, especially nouns like names, contact numbers, address, brand and events could be marked by it, so Google won’t simply dismiss them as worthless or meaningless stuff.
Thus, check if your site has structured data supporting it, and feel free to do markups using appropriate tools.
Audit your Internal Links
Broken and problematic inbound links could have serious impact to your keyword ranking, since it poses rough flow of crawlers as they scan your site. Moreover, this could affect your users’ experience as well, potentially rendering your site unreliable.
Good links should seamlessly redirect to your intended internal location, and are easy to see for users. These should have anchor texts which are relevant to the target page, and won’t redirect to a different page or to a 404 error.
With the help of a reliable crawling tool, you can audit all of the internal links in your webpage. Make sure every single links have high quality and are active.
Keep an Eye on Follow/Nofollow Attributes
Be sure to have appropriate follow or nofollow attributes to each of your outbound links, so you can control the passage of page rank to a link’s destination.
If you have an external link in your content that directs to an editorial page, for example, use nofollow attribute to avoid passing page rankings to such destination.
Audit on Information Architecture
Information architecture (IA) is the overall technical, design and functional framework of shared information platforms, which includes websites. Although this seems to have no meaning on SEO, this actually affects the flow of crawlers on a given website, which could affect indexing as well.
And there are key factors you should consider in auditing a site’s IA:
Use of Subdomains is NOW discouraged
Subdomains are smaller domains under a main Domain Name System (DNS), which acts as separate web entities from the main domain. For example, you have a site that sells automobile, you can create subdomains under the main domain of the site to sell specific brands of cars.
However, the use of subdomain could actually hurt the main domain in terms of SEO. The biggest reason being crawlers treat each subdomains as separate websites, each even requiring you to use different Google Search Console and Analytics accounts.
Fancy Search Filters could hurt a site’s SEO too
Some website make user navigation much easier through the use of search filters, like what you can find on ecommerce sites and online dating platforms. For example, users can simply enter a keyword, then tick some checkboxes to show specified results.
Although that’s undeniably great for users, it’s totally a different story for web crawlers.
That’s because of the unique URLs every single search could produce, since each user could filter their search the way they want or need. That results to thousands of unindexed pages on the website, generate huge bulk of crawl errors upon URL expiration, and have bad flow of link equity to internal pages aside from the home page.
Optimize the use of Cascading Navigational links
Cascading navigational link could help crawlers seamlessly flow throughout your site, giving sufficient equity to all pages. And that could help regardless of how big your site is.
For example, you can begin by proper internal linking of pages from your home pages. On lower levels of internal links, you can direct them from subcategories so crawlers could simply pass through.
Auditing your Redirects
Make sure all redirects on your website are working seamlessly and doesn’t lead to dead pages. After all, the main purpose of redirects is to guide users away from deleted pages, to another page which is relevant for them.
With the help of a crawling tool, you need to make sure that your redirects are:
Not pointing to another redirect and form a chain. In such cases, error 3XX usually show. You need to update the flow, and simply point your first redirect to the end destination.
Make sure there’s no 4XX or 5XX errors, which means your redirects points to a dead page. When you spot such error, update the redirect to an appropriate destination, or simply turn it off.
2XX OK response should come from the destination link, and not from the source link. Having it come from the latter, means your redirect isn’t working the way it should be.
Setup and Audit SSL
Google have said that secure URLs could contribute a lot in SEO points, but it currently holds minor SEO advantage. Thing is, it could severely hurt your site when you do it wrong.
Thus, only incorporate SSL when you have enough time and skills to seamlessly implement it. Moreover, remember these factors along the way:
Proper Redirects from HTTP to HTTPS
All pages from your old HTTP website should be redirected to their respective HTTPS counterpart on 1:1 ratio. Make sure all URLs makes “301 Moved Permanently” response.
That could tell you that all HTTP pages are properly redirected or migrated to their HTTPS counterparts.
Clerical SSL Mistakes
Be sure to avoid these SSL mistakes your site could potentially acquire during the acquisition of an SSL certificate. This could hurt your SEO as well.
Browsers deem SSL of particular websites as unreliable.
Missing Intermediate SSL certificate.
Self-fabricated SSL certificate is used by a website.
Mismatch error of SSL certificate name
This makes it important to find a reliable expert with sufficient knowledge, skills and equipment to do a perfect transition or migration to HTTPS.
Site Speed Testing
Your site’s load speed could great influence its ranking factor, since this affects the length of time visitors stay. Thus, it’s important to balance the overall design of a website with stellar speed, making it necessary to consider these factors:
A site shouldn’t have unnecessary long codes that could pull down its speed. You can hire a web developer to check a site, and see if each lines of HTML, CSS and Java Scripts are necessary for it.
Content Distribution Network (CDN) could be necessary on large websites. This is distributing tasks to a network of different proxy servers, which in turn works hand in hand to deliver huge bulk of contents to the website. That results to better speed and stability for a website.
Be sure all hosting servers have high quality and speed.
Optimize images so they won’t severely hurt the speed of the website. For example, minimize their size and dimension, or use CDN to make images load faster.
Mobile Accessibility Test
Mobile devices are now the primary way for people to access the internet, thus it’s important for websites to be friendly for them. If you’re site isn’t accessible enough for mobile devices, you should consider redesigning it.
To know about your site’s mobile accessibility, you can use Google Mobile Friendliness tool, and simply input your site’s URL. It will instantly show you the result you need.
Google is now changing its focus from desktop to mobile, simply because mobile devices is now the main access of people to the internet. Thus, be sure that the mobile versions of your sites are optimized as well, making it important to focus on these factors:
Mobile load speed
Load prioritization should focus on the top of the page first, so users could easily crawl down.
Any sites should be generally easy to use on a mobile device, aside from being simply readable on smaller screens.
To sum it up, all you need to remember is website availability, performance, crawlability, code cleanliness and proper use of server resources on technical SEO audit. That could help you boost your site up the ranks, especially when you use it efficiently with on-page and off-page SEO techniques.
On-page SEO strategies to rank on Google is surely a force to be reckoned with, as it could produce spectacular results without relying too much on backlinks. Although linking is still an important factor, there are instances when you simply find it very tiresome to implement.
That is why you want to learn the best on-page strategies to rank in Google search results, so you can avoid the hassles of off-page and linking. This could give you a good grasp on the ranks, since you only have your own site or pages to control.
Mix some SEO marketing strategies on it, and it can surely do wonders for SEM as well.
The most efficient 2019 On-Page SEO Strategies to rank on Google
On-page SEO is the thing you should know if you’re not a fan of the complex SEO linking techniques. This is because of the control it could give to you for you to rank, since you only have to optimize your own site.
Know the best SEO strategies you can do on your site, so you can rocket it up the SERPs efficiently.
Craft your Title Tags and Meta Descriptions well
It’s important to optimize meta descriptions and title tags for you to rank on Google. These are the first visible stuff from your sites that displays on Google search results, each time people do their search.
If you do a Google search about “SEO techniques”, for example, the search engine will show you title tags with corresponding meta descriptions as results. Title tags are the link above each results, and the meta descriptions are the short descriptions beneath.
SEO strategies to rank on Google tells you to optimize those stuff, but you shouldn’t merely focus on using keywords on it. Never have a title tag or meta description that contains mere repetitions of keywords, like “SEO techniques SEO techniques SEO techniques SEO techniques”.
This is because people won’t be attracted to click on it, and Google knows that very well.
Thus, you need to craft your title tags and meta descriptions in ways that people would see it as relevant for their search. This is the very reasons why Google shows some results that doesn’t contain the exact keyword being used in a search.
High Quality Content that shows Reliability and Authority
Google has an update called the Google Hummingbird, and it requires any sites to have high quality content that features good authority and reliability over a niche or subject matter. This tells you that having well-written content with strategic SEO keyword alone is not enough.
You should make sure to establish authority and reliability on your site, so people would perceive it being credible enough in presenting certain info. It should feature articles with complete information and topics that are consistent over a certain niche, instead of having well-written SEO content about random things in one.
After having the best title tags and meta descriptions, this kind of content could make your visitors stay in your site. Thus, you can expect your site to rank in Google seamlessly.
Google Search Console is a Tool to remember
After implementing various on-page SEO strategies, you want to know of it actually works. You want to know about your site’s performance too.
Google itself can actually help you with that, and it offers you Google Search Console for it. This is a tool you can use for free so you can view and analyze the performance of your site.
Simply sign-up for Google Search Console so you can incorporate it on your website. Upon setting it up, wait for few days as it gathers sufficient and relevant data from your website.
After the process is complete, you can easily see vital data about your website, which could help you have enough ideas on how to rank on Google. For example, it can tell you the traffic rate of your pages, and point you to the articles that gets impressions.
Following the second example of article impression, knowing which articles have enough impression could let you know which among your content is performing great. You just have to note the keywords from such article, and use them for your future copies.
That way, you will know which seo strategies you have implemented are doing great, and which requires further improvements.
So remember these on-page SEO strategies 2019 for you to efficiently rank up on Google SERPs! Remember to craft your title tags and meta descriptions carefully, come up with quality, reliable and authoritative contents, and use Google Search Console for your advantage.
These are the only big on-page SEO Strategies to rank on Google that you should take note. Moreover, don’t miss to drop a comment if it works for you or not.
If you have business place in your city, you should guide your target audience to know about it, and actually take a visit. This makes local SEO very important for you.
What is Local SEO and how to efficiently do it?
Local SEO involves optimizing your local business not just on SERPs, but for people to actually come into your place. This focuses on your local market competition instead of generally addressing the entire internet audience in general.
After all, SEO is not just about your online visibility, but is about your actual income as a business, isn’t it?
That is why, you should learn how to do it efficiently. You should know about the two main approaches, which are the online and offline techniques.
The Online Approach
The online approach requires you to optimize your website, so it would point to your local business. Here are few points you can take note:
Optimize your NAP (Name, Address, Phone Number)
Make sure to optimize your NAP (Name, Address, and Phone Number with Area Code), so your target audience could easily spot it. Remember that your contact details is one of the information that people wants to find.
To do this, start by optimizing your contact details. Place it at the footer of your website, and ensure it is crawlable by Google.
Avoid using non-crawlable image, so Google could index your website. In addition, make sure your directory has the same consistent format on various platforms.
Don’t miss Google My Business
Google My Business is one of the vital local SEO tools you can use. Optimize its contents, and upload high quality pictures taken throughout your business operations.
Acquire Positive Reviews
Note that a website with tons of positive reviews leaves good impression to its audience. Thus, ask your customers to leave reviews on your website, and avoid buying some fake feedbacks.
Don’t underestimate the power of Google in detecting fake reviews. That could surely hurt your site.
As you optimize your online visibility, make sure to do good offline too. Here are a couple of things you should remember:
Make your Brand Relevant
Make your business or brand a significant part of your community, so people would know you’re there. Spread flyers, posters, and do social media posting about your business in the local place.
For example, if there’s an upcoming gathering in your area, you can spread flyers during the event, then post about the event online. You can even talk with the organizers in making you one of their sponsors.
Make your Business Credible and Reliable
Probably the best thing you can do is to keep your brand name reliable enough for the people. Make quality products, provide the best services, and local people would surely keep coming back.
They could even spread all about your business, thus bringing more people to come. And if that’s not enough, the word of mouth can potentially spread outside your city as well.
Remember these points, so you can maximize your use of local SEO. That could surely help you a lot in bringing more and more people into your place.
Do you want to learn SEO from scratch? Check out my article here
On-page SEO is like beautifying your store, while off-page SEO is spreading all about it in your town. The latter includes letting other business know about yours as well, so they could point more customers to you.
Both are equally important in ranking your site up the SERPs.
But this time, know about what exactly is off-page or off-site SEO, and how can you make sure of having quality links pointing to your website.
Important points you should know about off-page SEO
To begin with, off-page search engine optimization is the SEO technique that deals with steps being done outside your site, all with the goal of ranking your website on top of SERPs; acquiring more traffic in the process as well. This also involves giving your site the impression of authority, popularity, reliability and relevance to the people.
To ensure of providing best authority, relevance and reliability on its search result page, Google gives plenty of spotlight to off-site SEO upon indexing. This makes it important for you to do it for your site, and making sure of doing sufficient audit through your backlinks.
The Role of Links
If keywords are the building blocks of on-page SEO, you have the links for its off-site counterpart. These are links that points back to your website, telling Google that there are many people or websites that trusts you.
If you own a website for your beach resort, for example, travel bloggers can post their own contents about your business, and include some links pointing to your site. Thing is, those links should pass through the most equity factors, so you can tell about them being having good quality.
Of course, you would want to have links that tells nice about your beach resort, especially those with great anchor texts like “visit here” or “contact them for more info”. You don’t want to have anchor texts or source content that could damage your own.
That’s why, you should do some rigorous audit about the backlinks that points to your site, so you can easily identify which links you should remove.
Other Off-Page SEO Steps to Remember
Aside from link building, (which is the heart of off-page SEO), you should also do some other steps to promote your site. After all, your goal is to have sufficient amount of traffic, which could help in ranking your site to gain even more.
This is where social media marketing comes in. Moreover, guesting on blogs or podcast can also help a lot.
Although most of those requires you to spread out your site’s domain name, there are instances when you simply need to spread out your brand name for people to remember. Then, they can do their own search on Google to find you.
The more people search about your exact brand name, the more Google will probably rank your site.
There you have it. These are the basics of off-page SEO that you should know. Yes, you can strategize on marketing your site, but you need to learn how to exactly acquire backlinks from good sources too.