Search engine optimization is already a big key for business marketing today. And B2B SEO is something many companies should think of using as well. Thing is, many B2B marketers aren’t convinced about the power of Google to compel a potential purchaser to close a deal. That’s why they often skip SEO in marketing campaigns.
As a result, they miss to gain a lot of perks from B2B SEO strategy today. You wouldn’t want such pitfall, hence read on to know how this field of SEO helps many business.
What is B2B SEO and why is it Important for a Company?
For starters, what is B2B marketing? It’s the marketing type which circles on business-to-business deals, such as from manufacturer to distributors or distributors to retailers. It doesn’t merely focus on selling items or services to consumers.
On the other hand, SEO is the specialization of helping a website or web content rank up the Google search results pages. The Google SERPs are the pages you see right after making a search on the said site. And Google doesn’t randomly choose any site to display on the first place. It choooses the most relevant, authoritative and reliable results for the user.
In other words, SEO strategy for B2B is the specialization which would help your site or content rank up the SERPs. That’s when somebody makes relevant searches about your brand, products or services. And if you have a B2B company, your page would show when somebody specifically searches about the B2B services you offer.
Benefits which makes B2B SEO Important
Now, you already know the outline of SEO and how it functions for B2B companies. Here are its biggest perks, which explains why B2B SEO is important today:
It Specifically Targets Professionals
This is probably the main advantage of SEO for B2B. It specifically function with professionals as target audience. That includes managers, CEOs and sales staff among other professionals.
These professionals have different reasons for using Google especially for searching a potential B2B partner, or for them to do their job. They search with highly technical queries in mind which you should satisfy. So, SEO B2B marketing strategies tells you to create contents that provide detailed info about your products or services. Be sure it carries all info a professional needs, instead of merely advertising your brand through fancy ways.
Optimize Branding and Thought Leadership
As mentioned earlier, SEO for B2B helps in making your content satisfactory for professionals. It targets experts as its audience, after all. Thing is, it doesn’t guarantee those professionals would make a purchase. And this is the reason why many companies skip SEO for B2B.
But SEO can do more than mere traffic to sale convertion. Aside from ranking up your site or content up the SERPs, it also helps in making the searcher remember you. One is by providing them all info they need through your content. And second, is when your brand often pops-up when they search queries relating to their field.
That would give the impression of your brand being a reliable source of constant info for them. Yes, SEO for B2B offers low convertion rate, but its an excellent way to make a professional trust your brand. That potentially leads to big sales later on.
Less Market Competition
B2B SEO appears a not-so-beneficial strategy that’s why many companies doesn’t implement it. As mentioned earlier, it offers low convertion rates because professionals don’t easily purchase your deals after searching. In fact, many of them merely do researches to do their job, and you’re just there to answer them.
Thing is, it offers the potential of leading huge B2B deals to you. That’s when such professionals trust your brand enough. And if there’s no competition around,there’s a big chance that you’ll take the cake when you implement SEO for B2B. You only need to learn how to SEO B2B, and implement it efficiently for best results.
The Problem of B2B SEO and Its Solution
You see? SEO for B2B offers a lot of value for a B2B marketing campaign. The problem is, it’s not simple SEO and it requires specific strategies to work. Or else, it won’t work like how its benefits tell above.
That’s why you should find an SEO expert that knows how to do SEO for B2B today. And that expert should be willing to work with your team to gather enough accurate info about your brand. And that’s one of the vital SEO best practices an expert must possess. Any SEO experts who won’t work with you cannot pull-off efficient SEO for B2B.
Hence, visit JeaniusHub.com today! We offer B2B SEO services, and we’re willing to work with you for the success of your marketing campaign.
Search Engine Optimization (SEO) is an essential tool to use for your business today. It’s a powerful and widely-used strategy for online marketing. And that’s because of its suitability for any online or offline enterprises.
You know it, everyone uses the internet nowadays, don’t we?
People go online each day to use their favorite sites, such as Facebook, YouTube and Google. That’s partially because of the developing internet services and mobile accessibility for all. People want to use the web for checking out news and information, which makes newspapers and magazines almost obsolete.
That’s why you should use SEO to reach your audience through the platform they love.
Be sure, however, to do SEO properly so your brand would become visible to more people. A successful SEO marketing campaign will efficiently reach your target audience too.
What you should Learn about SEO, and what are Its Benefits
The big goal of SEO is to put a website or web content up the search engine result pages (SERPs). As a refresher, search engines are sites where you can search about almost any info on the web. The best and biggest example is Google.
For example, people search about your products’ category on the search engine. They will type a keyword in the search box so Google can show relevant results. And you’ll notice Google will display results in dozens of pages—each having 10 results on them.
Thing is, people tend to click results which are displayed right on the first page. They tend not to search through deeper pages on the SERP. In other words, having your content showing on the second page and deeper means smaller chances of it being clicked by your audience.
That’s why you should use SEO to rocket your contents up the SERPs!
Perks that Search Engine Optimization can give
SEO can help you get the following perks:
- It helps make your content pass Google for indexing. This is to tell Google to start showing your content even on unfavorable pages. Note that it’s not enough to rely on fancy web development alone.
- After indexing, SEO can help boost your contents up the SERPs. Upon reaching the top of the first page, you’d get more traffic from actual people searching about your niche.
- SEO can also keep your site’s interface and technicalities on good condition. That’s because Google also consider such factors to keep you on the SERP. That means you’d get a highly usable website which can make visitors stay.
- If people would stay on your site, they would read or see more about your business too.
- Finally, when more people come and stay on your platform, you’d eventually reap high conversion rates. That’s when you can feel significant sale increase.
Basics of Doing SEO Properly
SEO is a highly technical field. But here’s the basic on how to implement it properly:
- Your site should have good user-friendly interface, high loading speed, accessibility on mobile or desktop as well as significant contents among other technical points. This is to impress Google so it would index your site.
- Your site should have the right SEO signals, such as keywords and images, so Google would know when to show your contents on the SERP. It wants to show your site on relevant searches.
- Prove your site has high authority over its niche. This is to impress Google about your site’s reliability.
SEO is definitely helpful for your business. But we know its complicated enough to do. Hence, we can do SEO to market your brand today!
Let us do SEO in the background while you keep your products or services on high quality.
Keyword use makes up big chunks of any search engine optimization (SEO) techniques today. It tells the search engine about the contents of your site. SEO keywords also connect your site to actual searches made by people on Google. Thus, it helps your site become more visible on the web, which ultimately delivers more organic traffic to you.
But proper usage of keywords isn’t about simply thinking of one or few words to use repeatedly in your web contents. Its circles on proper SEO keyword research to find the best for your site. Also, it’s about incorporating keywords on your content properly. Aside from boosting your site, it also helps avoid penalties from Google because of keyword stuffing among other violations.
And that’s what you should learn to take full advantage of keywords for SEO this 2019.
Learn about SEO Keywords and use them for your Advantage properly
In SEO, keywords sum up the contents on your page or site. This helps search engine identify what your contents are all about. This ranks up your contents on relevant searches done by search engine users, so the search engine would provide relevant results for each search. Thus, hire an SEO expert who knows how to make the most out of keyword usage for your site today.
If you offer language lessons in Philippines, for example, “language classes” and “language courses” would fit as your SEO keywords. If somebody uses “language classes in Houston” on their Google search phrase, your contents or site would probably appear on the search results.
Be sure, however, to learn about these points in using keywords for SEO this 2019 properly:
Difference between Short Tail and Long Tail SEO Keywords
Keywords mainly fall on these two classifications this 2019. And they offer unique functions for SEO as well.
Short Tail Keywords
These are short keywords often comprised of the main idea of a content. The “language courses” and “language classes” examples above are both short tail keywords for language lesson services. They are often used on title tags, meta descriptions, heading and all throughout the article. They are even suitable for use on URLs.
Long Tail SEO Keywords
On the other hand, long tail keywords are more specific about the idea of an entire content or its parts. They are comprised of three words or more, and are generally used once or two times throughout the article.
For example, you want to hire SEO experts Philippines services, you would Google about “SEO experts in the Philippines” or “Philippine SEO experts”. That helps you yield specific results you need, instead of getting SEO experts from other places. In short, long tail keywords help your content to appear on highly relevant searches, thus they usually have high conversion rates.
Searching SEO Keywords
As mentioned earlier, you don’t simply think of any words and use it as your keywords. You should find keywords that search engine users often type in the search box. But be sure to pick SEO keywords with low competition rates to gain more organic traffic. Here’s how to do a proper search today:
- Use reliable SEO keyword tools which would help you in searching. A reputable example is the Google Keyword Planner, which help you yield data directly from Google itself. This lets you get vital details for a keyword, such as its click through rate (CTR) and search volume among other data. Use such data to gauge which keywords has the least competition, but with higher volume of searches.
- Take advantage of Google suggest feature in getting long tail keywords. Type your short tail keyword on the search box of Google, but do not press enter or click “search”. Instead, scroll the keywords Google will suggest. Those are keywords from Google itself; hence, you can trust them to work well.
- Find question keywords for articles and blog posts. People often use question keywords to find answer on Google. Following the example above, “How much language courses cost in Philippines?” is a suitable question keyword.
- If you find keywords manually, use SEO keywords finder for analysis. This will show you data of each keyword before you finally use them in your content.
Using SEO Keywords on your Content
After gathering keywords for your site in 2019, here are few points in using them efficiently:
- Use keywords on your URLs, title tag, meta description and headings. Yes, you should use general keywords for your website, but it’s best to come up with unique keywords for each content. These SEO keywords are what Google notice first; hence, be sure to use them properly.
- Do not simply stuff keywords in your content. First, use your main keyword on the first 150 words of your content. Then, use them every 250 to 300 words to avoid keyword stuffing, which is a foul for Google. Also, be sure your keyword makes sense in a sentence or paragraph, and observe correct grammar.
- It’s best to position your keywords towards the beginning or right at the start of a sentence. Middle or towards the end is acceptable, but avoid using it at the end part of a sentence. This is to avoid making your keywords appear like afterthoughts, or forcedly stuffed on a sentence.
- Latent Semantic Indexing (LSI) keywords help avoids keyword stuffing, or overly repeating keywords in your article. These are synonymous words or phrases to your keywords which acts as substitute when you need to use them in a sentence. For example, instead of repeating “language courses in Philippines” multiple times, consider using “language lessons in Philippines” or “language learning courses in the Philippines” instead.
Keywords help your content connect with actual searches on Google this 2019. And expect it to remain significant for many years ahead. Thus, it’s wise to use them in boosting your site. Be sure, however, to search and use keywords properly for your advantage.
It’s about finding and using keywords which would guides people to your content. That said, it helps you gain more organic traffics, which have bigger potential to become actual sales. And if your site acquires more organic traffics because of SEO keywords, it would climb up the Google search result pages as well. That’s additional potential sales for you.
Thus, find reliable SEO experts who know how to use keywords skillfully. If you want reputable services in Davao, JeaniusHub is here for you. We have a team of Davao SEO experts who would proficiently incorporate keywords to your site today.
More business owners want to use local SEO marketing for their brand today. And that’s because of the advantage it offers. It makes a business appear more relevant for people in an area. Moreover, a brand would appear helpful for visitors and travelers from other places as well.
You love to have such benefits for your own business. That’s why you should learn about this certain SEO technique. Then, know how it differs from other organic SEO. Also, learn how to incorporate it with your existing SEO marketing campaign to boost your brand’s web visibility.
And that would help you get wonderful business advantages against tight local competitors.
Rocket-up your Brand using Local SEO Marketing benefits today
Local SEO circles on providing geographically relevant search results to a user. For example, your business is in New York, and it has a company website. You should shape your SEO marketing campaign so people in the city would spot your brand easier.
Say, there’s a New Yorker who needs to fix his laptop. He would probably search about “laptop repair in New York”, instead of a generic keyword such as “laptop repair”. If he used the former to Google for a reliable service, local results from New York will show. But if he would use the latter, laptop repair from other cities or even state would appear.
Why is Local SEO Important for your Business
After knowing what local SEO marketing is, it’s wise to learn why it is beneficial for your business. Here’s why:
Local search engine optimization prevents Google from running on generic search result system. Instead, it helps provide the exact results a user needs immediately.
Following the example above, if the user searches about “laptop repair near me”, Google would show results from New York City. That’s because of Google’s capacity to gather data from the computer or smartphone a person use. Thus, the search engine already knows the best results to show for such person.
In short, Google would connect your brand to relevant searches coming from your local area.
Pass your Brand for the New Google Algorithm
Google have launched local search engine optimization last 2012. One of its notable features is the new ability of Google algorithm to read through relevant info in your contents. For example, they would gather details from your company’s Name, Address and Phone Number (NAP) citations. Thus, taking information about your business’ location.
Thus, hire local SEO expert who would make your NAP citation consistent across platforms. What reflects on your home page should show on your Google My Business profile, social media profiles, blogs and yellow pages among other online sites. This gives the impression that Google could trust the details on your NAP, which helps in ranking up your site.
Rank up in Google Search Results
Notice the top of each Google search result pages (SERPs). You’d see paid advertisements and local Google pack which are relevant to the search. And local SEO marketing helps in pulling you up to such ranks. This means highly potential local customers would see your brand easily.
Essential Factor for Local SEO Marketing
Next, learn the vital factors that dictate success for a local search engine optimization campaign. And if you’re planning to hire an SEO expert in the Philippines for it, be sure to get one who knows these factors proficiently. Get the best local SEO expert Davao service today!
Distance from the User
Google would determine the optimal location of a user. Then, it shows results with close proximity to the user. This is also possible even if a user doesn’t specify a certain location on the search keyword.
Relevance for the User
Google also determines the relevance of your brand to a certain search. For example, a person searches for a laptop keyboard repair service in New York. The SERP would show your service if it specifically list laptop keyboard repair on its profile. Thus, clearly specify the products and services you offer.
Popularity of a Business or Brand
Another vital factor is the actual popularity of a business on the offline world. Google tries its best to reflect real world prominent brands to its search results. Thus, do your best to gather genuine positive reviews from local clients or customers. Moreover, simply offer the best quality products and services to popularize your brand in the local area.
Optimized Google My Business Profile
To complete your local SEO marketing campaign, be sure to claim your business in Google My Business (GMB). Create a profile, then optimize it. That would help your brand show on local SERPs. Here’s a quick guide in optimizing your GMB listing:
- Complete your GMB profile.
- Account all your business location into GMB pages.
- Be sure to have a consistent NAP across different platforms.
- Aim for huge quantity of 4 and 5-star reviews. Encourage clients or customers to leave feedbacks as well.
- Add online booking features if you offer it on your business. This would give big convenience for clients or customers.
That’s why, find an SEO expert who knows how to optimize your GMB listing today. Connect with one of the best local SEO Philippines professionals for your brand.
Helpful Checklist for a Successful Local SEO Marketing campaign
Are you still confused on how to implement local search engine optimization for your business? Here’s the basic checklist you should take note:
- Find online directories which are relevant for your industry. Then, be sure to have consistent NAP details and citations across different directories.
- Claim your business on Google my business and optimize your GMB listings completely.
- Delete or remove duplicate listings of your brand on relevant directories for your clients or customers.
- Incorporate review and local schema to your brand or business website.
- Be sure to provide on-page contents which are compatible for geographic targeting. This includes keywords, meta data, videos, images and articles among other contents.
- Carefully plan on how to gather relevant positive reviews across platforms. Be sure to respond to all reviews accordingly yet professionally.
- Finally, build consistent local backlinks for your brand.
Local SEO marketing is a wonderful strategy which helps in rocketing any business locally. And if you want to reap its benefits today, connect with JeaniusHub for reputable SEO services.