Keyword use makes up big chunks of any search engine optimization (SEO) techniques today. It tells the search engine about the contents of your site. SEO keywords also connect your site to actual searches made by people on Google. Thus, it helps your site become more visible on the web, which ultimately delivers more organic traffic to you.
But proper usage of keywords isn’t about simply thinking of one or few words to use repeatedly in your web contents. Its circles on proper SEO keyword research to find the best for your site. Also, it’s about incorporating keywords on your content properly. Aside from boosting your site, it also helps avoid penalties from Google because of keyword stuffing among other violations.
And that’s what you should learn to take full advantage of keywords for SEO this 2019.
Learn about SEO Keywords and use them for your Advantage properly
In SEO, keywords sum up the contents on your page or site. This helps search engine identify what your contents are all about. This ranks up your contents on relevant searches done by search engine users, so the search engine would provide relevant results for each search. Thus, hire an SEO expert who knows how to make the most out of keyword usage for your site today.
If you offer language lessons in Philippines, for example, “language classes” and “language courses” would fit as your SEO keywords. If somebody uses “language classes in Houston” on their Google search phrase, your contents or site would probably appear on the search results.
Be sure, however, to learn about these points in using keywords for SEO this 2019 properly:
Difference between Short Tail and Long Tail SEO Keywords
Keywords mainly fall on these two classifications this 2019. And they offer unique functions for SEO as well.
Short Tail Keywords
These are short keywords often comprised of the main idea of a content. The “language courses” and “language classes” examples above are both short tail keywords for language lesson services. They are often used on title tags, meta descriptions, heading and all throughout the article. They are even suitable for use on URLs.
Long Tail SEO Keywords
On the other hand, long tail keywords are more specific about the idea of an entire content or its parts. They are comprised of three words or more, and are generally used once or two times throughout the article.
For example, you want to hire SEO experts Philippines services, you would Google about “SEO experts in the Philippines” or “Philippine SEO experts”. That helps you yield specific results you need, instead of getting SEO experts from other places. In short, long tail keywords help your content to appear on highly relevant searches, thus they usually have high conversion rates.
Searching SEO Keywords
As mentioned earlier, you don’t simply think of any words and use it as your keywords. You should find keywords that search engine users often type in the search box. But be sure to pick SEO keywords with low competition rates to gain more organic traffic. Here’s how to do a proper search today:
Use reliable SEO keyword tools which would help you in searching. A reputable example is the Google Keyword Planner, which help you yield data directly from Google itself. This lets you get vital details for a keyword, such as its click through rate (CTR) and search volume among other data. Use such data to gauge which keywords has the least competition, but with higher volume of searches.
Take advantage of Google suggest feature in getting long tail keywords. Type your short tail keyword on the search box of Google, but do not press enter or click “search”. Instead, scroll the keywords Google will suggest. Those are keywords from Google itself; hence, you can trust them to work well.
Find question keywords for articles and blog posts. People often use question keywords to find answer on Google. Following the example above, “How much language courses cost in Philippines?” is a suitable question keyword.
If you find keywords manually, use SEO keywords finder for analysis. This will show you data of each keyword before you finally use them in your content.
Using SEO Keywords on your Content
After gathering keywords for your site in 2019, here are few points in using them efficiently:
Use keywords on your URLs, title tag, meta description and headings. Yes, you should use general keywords for your website, but it’s best to come up with unique keywords for each content. These SEO keywords are what Google notice first; hence, be sure to use them properly.
Do not simply stuff keywords in your content. First, use your main keyword on the first 150 words of your content. Then, use them every 250 to 300 words to avoid keyword stuffing, which is a foul for Google. Also, be sure your keyword makes sense in a sentence or paragraph, and observe correct grammar.
It’s best to position your keywords towards the beginning or right at the start of a sentence. Middle or towards the end is acceptable, but avoid using it at the end part of a sentence. This is to avoid making your keywords appear like afterthoughts, or forcedly stuffed on a sentence.
Latent Semantic Indexing (LSI) keywords help avoids keyword stuffing, or overly repeating keywords in your article. These are synonymous words or phrases to your keywords which acts as substitute when you need to use them in a sentence. For example, instead of repeating “language courses in Philippines” multiple times, consider using “language lessons in Philippines” or “language learning courses in the Philippines” instead.
Key Takeaways
Keywords help your content connect with actual searches on Google this 2019. And expect it to remain significant for many years ahead. Thus, it’s wise to use them in boosting your site. Be sure, however, to search and use keywords properly for your advantage.
It’s about finding and using keywords which would guides people to your content. That said, it helps you gain more organic traffics, which have bigger potential to become actual sales. And if your site acquires more organic traffics because of SEO keywords, it would climb up the Google search result pages as well. That’s additional potential sales for you.
Thus, find reliable SEO experts who know how to use keywords skillfully. If you want reputable services in Davao, JeaniusHub is here for you. We have a team of Davao SEO experts who would proficiently incorporate keywords to your site today.
More business owners want to use local SEO marketing for their brand today. And that’s because of the advantage it offers. It makes a business appear more relevant for people in an area. Moreover, a brand would appear helpful for visitors and travelers from other places as well.
You love to have such benefits for your own business. That’s why you should learn about this certain SEO technique. Then, know how it differs from other organic SEO. Also, learn how to incorporate it with your existing SEO marketing campaign to boost your brand’s web visibility.
And that would help you get wonderful business advantages against tight local competitors.
Rocket-up your Brand using Local SEO Marketing benefits today
Local SEO circles on providing geographically relevant search results to a user. For example, your business is in New York, and it has a company website. You should shape your SEO marketing campaign so people in the city would spot your brand easier.
Say, there’s a New Yorker who needs to fix his laptop. He would probably search about “laptop repair in New York”, instead of a generic keyword such as “laptop repair”. If he used the former to Google for a reliable service, local results from New York will show. But if he would use the latter, laptop repair from other cities or even state would appear.
Why is Local SEO Important for your Business
After knowing what local SEO marketing is, it’s wise to learn why it is beneficial for your business. Here’s why:
Personalized Approach
Local search engine optimization prevents Google from running on generic search result system. Instead, it helps provide the exact results a user needs immediately.
Following the example above, if the user searches about “laptop repair near me”, Google would show results from New York City. That’s because of Google’s capacity to gather data from the computer or smartphone a person use. Thus, the search engine already knows the best results to show for such person.
In short, Google would connect your brand to relevant searches coming from your local area.
Pass your Brand for the New Google Algorithm
Google have launched local search engine optimization last 2012. One of its notable features is the new ability of Google algorithm to read through relevant info in your contents. For example, they would gather details from your company’s Name, Address and Phone Number (NAP) citations. Thus, taking information about your business’ location.
Thus, hire local SEO expert who would make your NAP citation consistent across platforms. What reflects on your home page should show on your Google My Business profile, social media profiles, blogs and yellow pages among other online sites. This gives the impression that Google could trust the details on your NAP, which helps in ranking up your site.
Rank up in Google Search Results
Notice the top of each Google search result pages (SERPs). You’d see paid advertisements and local Google pack which are relevant to the search. And local SEO marketing helps in pulling you up to such ranks. This means highly potential local customers would see your brand easily.
Essential Factor for Local SEO Marketing
Next, learn the vital factors that dictate success for a local search engine optimization campaign. And if you’re planning to hire an SEO expert in the Philippines for it, be sure to get one who knows these factors proficiently. Get the best local SEO expert Davao service today!
Distance from the User
Google would determine the optimal location of a user. Then, it shows results with close proximity to the user. This is also possible even if a user doesn’t specify a certain location on the search keyword.
Relevance for the User
Google also determines the relevance of your brand to a certain search. For example, a person searches for a laptop keyboard repair service in New York. The SERP would show your service if it specifically list laptop keyboard repair on its profile. Thus, clearly specify the products and services you offer.
Popularity of a Business or Brand
Another vital factor is the actual popularity of a business on the offline world. Google tries its best to reflect real world prominent brands to its search results. Thus, do your best to gather genuine positive reviews from local clients or customers. Moreover, simply offer the best quality products and services to popularize your brand in the local area.
Optimized Google My Business Profile
To complete your local SEO marketing campaign, be sure to claim your business in Google My Business (GMB). Create a profile, then optimize it. That would help your brand show on local SERPs. Here’s a quick guide in optimizing your GMB listing:
Complete your GMB profile.
Account all your business location into GMB pages.
Be sure to have a consistent NAP across different platforms.
Aim for huge quantity of 4 and 5-star reviews. Encourage clients or customers to leave feedbacks as well.
Add online booking features if you offer it on your business. This would give big convenience for clients or customers.
That’s why, find an SEO expert who knows how to optimize your GMB listing today. Connect with one of the best local SEO Philippines professionals for your brand.
Helpful Checklist for a Successful Local SEO Marketing campaign
Are you still confused on how to implement local search engine optimization for your business? Here’s the basic checklist you should take note:
Find online directories which are relevant for your industry. Then, be sure to have consistent NAP details and citations across different directories.
Claim your business on Google my business and optimize your GMB listings completely.
Delete or remove duplicate listings of your brand on relevant directories for your clients or customers.
Incorporate review and local schema to your brand or business website.
Be sure to provide on-page contents which are compatible for geographic targeting. This includes keywords, meta data, videos, images and articles among other contents.
Carefully plan on how to gather relevant positive reviews across platforms. Be sure to respond to all reviews accordingly yet professionally.
Finally, build consistent local backlinks for your brand.
Local SEO marketing is a wonderful strategy which helps in rocketing any business locally. And if you want to reap its benefits today, connect with JeaniusHub for reputable SEO services.
The industry of SEO Expert Philippines has today is a blooming community filled with experts on various fields. In fact, many companies worldwide hire Filipino SEO experts that possess specific specializations on their career.
That sounds
good, but that makes the world of SEO quite confusing for newbies. Many of them
don’t know how to start embarking on SEO
Services Philippines can offer.
Fortunately, you
can simply consider 3 options where a SEO
expert can work. That can provide you a concrete working structure, so you
will know how you will provide services for clients.
Which Working Structure to
choose for an SEO Philippines career?
As you begin
your journey towards becoming an SEO
specialist, remember these working structures you can consider. These can
help you know how you can provide services, and give you a summary of your
workflow.
These
considerations can also help you move forward in an area that fits you well.
SEO Freelancing
Freelancing
involves you working alone for clients, though you can find yourself working in
a company team every now and then. It focuses on providing SEO services on an agreed amount of time or workloads, which will
end after its consumption.
In freelance SEO
writing, for example, a client can order a number of articles from you. These
articles will have specified number of words, on which you will base your
payment rate. But you can also offer hourly rates, so clients can pay you based
on the number of hours they ask for.
Freelancing SEO Philippines career can give you the
perks of working from home. This means you can spend an ample amount of time
with your family. You don’t have to worry about daily commute as well.
Just be sure to
have reliable computers and stable internet connection, so you can work
seamlessly and comply with orders and deadlines.
Work in an SEO Agency
Another option
is to work in an SEO agency. With the blooming SEO industry in the country,
various agencies have popped out anywhere too.
In Davao City,
for example, numerous government-registered or non-registered agency is
currently operating. This means you can easily work as an SEO expert Davao can offer to clients today.
If you choose to
do so, you can find agencies that allow you to work remotely from home. But if
you have technical problems like lack of reliable computer and internet, you
can find one that offers office-based SEO jobs too.
In addition,
they can pay you as their regular employee, or as a freelancer. Thus, you have
to clarify upon application if they will pay you with periodic rates or on
project-based payments.
Aside from
skipping to worry about technical stuff, working in an SEO agency can also save
you the hassles of finding clients. The agency needs to find their own, so they
can survive in the industry.
In-house SEO Employment
Many companies
recognize the power of SEO today. Thus, various business begins forming their
own in-house SEO team. And you can
surely opt to apply for one.
This option
means you will work as a regular employee under a company, thus you shouldn’t
view it as a mere client.
SEO Philippines offers
also have a couple of variations under this option. You can choose to work
remotely in your own home, which is applicable especially for foreign clients.
This is also necessary if you have a national client from a different city or
region.
But you can
possibly encounter employers that demands office-based workers too. If you’re
an SEO Services Davao expert, for
example, some big call center or IT companies might hire you for their offices.
Remember that Davao has lots of blooming business nowadays, and many of them
require SEO ninjas.
In addition,
don’t be surprised if an employer would ask you to go on a different city,
region or even abroad to work for them. This happens especially if you have
sufficient skills, and if they trust you enough for the job. Just be sure
they’ll cover your basic expenses for it.
These are the 3
main options you can consider when you want to embark on an SEO Philippines career. Be sure to
choose one that fits you well, so you can work professionally according to your
liking.
And if you need
more SEO tips to guide you, visit JeaniusHub.com and talk with Ms. Jean.
JeaniusHub also has quality SEO Services
Davao can offer today.
Do you want to know the reasons why you will need to hire SEO Expert Philippines for Huge Web Advantage?
Here’s the answer!
SEO Philippines offers the best specialists who are unique from others. In fact, Filipino virtual assistants or SEO professionals are favored by many businesses globally. That makes them a good choice waiting for you as well.
SEO specialist in Philippines doesn’t simply offer stellar skills to clients. They possess specific qualities
that help them do their job well.
And these are values or characteristics that make them the best for you to hire. After all, you want to
boost your contents up the SERPs, and make your brand more visible on the web.
Source: Udemy.com
Why Hire SEO Philippines Experts for your website?
You want to have the best SEO services for your web contents or site. Thus, you should know why you
should choose Filipino SEO experts for it. Whether you would hire SEO expert Davao has today or go for
specialists from other places, you can still find a reliable professional to work for you.
Hospitability as a Filipino Culture Trademark
Filipinos are naturally hospitable to different people including those coming from abroad. And there’s a
form of hospitability that a SEO expert from Philippines can show.
You can observe it based on how they communicate with others on the web. For example, they can
communicate well with you, despite of them not having English as native language.
The trait of hospitability makes various international clients feel comfortable working with Filipinos as
well. And this makes a SEO expert Philippines can offer a great fit for different working structures. You
can hire them alone, or put them in your existing team when necessary.
Filipinos are Flexible and can adapt easily
Flexibility is another unique quality that specialists of SEO Philippines have today. They can incorporate
their selves in different working environment, like working for clients from totally different time zones.
They can adjust their working style according to clients’ attitude, traits, demands and workflow
management among other factors as well. Cultural differences aren’t a big deal too, since they can
adapt easily according to it.
In addition, you can expect a Filipino SEO professional to learn easily. You can even see them improve
under your supervision, as long as you’d allow them to. And that can help you a lot in the end, since they
can improve their skills for your advantage.
Proficient Skills and Quality Outputs
You want to avail SEO services Philippines offer because you want to achieve definitive results. And
Filipino SEO professionals can give you just that.
There are a lot of Filipino SEO experts that delivers quality results through their stellar skills. In fact, this
is a big factor that has made Filipino SEO ninjas popular worldwide. Moreover, you can spot the specific
expert you need among them.
For example, you can hire an SEO professional that can boost your site up the SERPs. You can also hire
visual graphic experts, professional writers, web designers and other experts that you need. It’s not
even difficult to find various web specialists working as one team from the Philippines.
Filipino SEO Services are more Affordable
You can easily search for cheap SEO workers all over the web. But it’s hard to find those who can
provide quality results.
SEO Philippines specialists can offer you professional skills and quality results. And they can give it on
more affordable deals too.
That’s partially because the Philippines has relatively lower cost of living than many western countries.
But Filipinos wants to produce quality results too, thus you can expect the best from them than SEO
workers from other places.
However, remember to pay them nicely so they would love to work for you on a long-term basis.
These are just few of the biggest qualities and reasons for you to hire specialists of SEO Philippines can
offer. They are hospitable enough, flexible and adaptable depending on the working environment, can
deliver quality results and can offer you the best affordable deals.
Just be sure to look for a reliable SEO professional from the Philippines, and don’t simply look for cheap
offers. And if you want the best SEO Services Davao, Philippines has today, visit JeaniusHub.com right
away!
Connect with Ms. Jean Palabrica, and see how she delivers all the qualities of a reliable Filipino SEO professional while working for you.
Many SEO people focuses more with on-page and off-page strategies, which largely helps in bringing any sites up the Google SERPs. However, Technical SEO Audit is another field you should remember to implement, so you can avoid minor and major issues hidden on a site.
After all, any problematic systems could fail to run efficiently just because of a single piece missing from the picture, right? And you wouldn’t want to wonder why your site isn’t ranking, when the root cause is only about speed and platform accessibility among others.
What you should take note in doing Technical SEO Audit 2019
Recognizing the importance of site technicalities in doing SEO means you should dig deep into a pool of data and systems, just to make your site seamlessly boost up the ranks. And you need to remember this checklist to be sure of missing nothing through your audit.
Tracing Traffic History
Especially when dealing a client’s website, remember to conduct a traffic history audit to make sure nothing went wrong with the site on the past. Remember that Google is a kind of a freak when talking about mistakes and penalties, which could give a rough road for any sites to rank up.
Remember to implement these steps:
Have a look at Google Analytics’ traffic data for the past two years, and notice dramatic peaks and falls through the graphs. Those are primarily caused by website changes or Google algorithm changes.
Ask the client if they have done web redesigning, new section launch, domain migration or have acquired penalties during those traffic fluctuations. If they haven’t done or acquired any big changes during those time, use Moz’s Google algo to know if Google have made significant updates that could have influenced the traffic drop or rise.
If the site haven’t acquired big changes or haven’t influenced by an update on such time, check its link data. Use Google Search Console to achieve such feat.
Lastly, investigate the site and see on-page technicalities that could have impacted its traffic, or check updates that have potentially hurt it. If the website was changed and doesn’t look similar at the time of the update, you can use archiving tools to see its appearance back then.
Detecting such crucial past problems on a website could help you address it accordingly, making it clean as you try boosting it up the SERPs.
Set up Google Search Console
Google Search Console is a free yet very valuable tool from Google that you can use for auditing your website. You need to ask for an access from your client, or set it up yourself if it’s still not ready on a client website.
Validating Robots.txt
You can actually stop crawlers from crawling and indexing certain pages on your website, specifically pages that you don’t want for the public to see. You can do it by knowing how to write Robots.txt file, and incorporating it over noindex tag.
For example, this could bar crawlers from crawling over your admin login page, so it won’t float somewhere on the web for hackers to crack. This can also hide irrelevant pages that you want to be avoided by crawlers, so they could focus on your more important pages.
Auditing Meta Robots Tag
You can actually instruct crawlers on how they would treat certain pages on your site, by simply adding Meta Robots Tag on them. Like the noindex tag, for example, it prevents crawlers from indexing certain pages.
Just be careful though, and remember to avoid using Meta Robots Tags on pages you want to show on the SERPs, like blog pages and static pages.
Auditing Canonical Tag
Canonical tags, or rel=canonical, is your way of telling crawlers on which to index among very similar pages. It’s a simple string of code you can inject at the HTML head of your site.
If you have a site that sells similar brand and models of shoes but in different colors, for example, you may need a page for each color. Thing is, those sites probably looks very similar, save for having different color and image.
That could give you the problem of content duplication.
Crawlers will crawl to all of those pages, but would choose which one to consider as a master version to index and rank on the SERPs. However, since all pages will still be crawled, it will hurt your crawling budget which could affect your site’s overall visibility.
Canonical tag could help you point crawlers to a page you want to index, which they will consider as your master version.
Auditing Pagination tag
Some sites choose to chop a lengthy page into a series of pages to prevent overloading a URL. However, crawlers will still tend to crawl each of such pages in a series, which could be a problem when they index all of it.
You only want the first page to be indexed.
To solve it, you should use rel=prev and rel=next on the HTML head of each of your pages. Don’t use rel=canonical as it serves different purpose.
Auditing XML Sitemap
An XML Sitemap could give you an overall view of your site’s URLs, which could help you guide crawlers on which to crawl, index and help rank up. That could help you efficiently make your site visible on the web.
Make sure that your site has an XML Sitemap, regardless of which platform it’s running. Be sure it has correct format and syntax to have it work smoothly.
Submit it to Google Search Console so you can clearly see the indexed and non-indexed pages on the website.
Deal with 404 URLs accordingly, and make sure to remove them unless you have reasons to leave them that way temporarily.
Be sure that all the site you want to be indexed doesn’t have Robots.txt, Meta Robots Tags, and canonical tags pointing to other pages.
Check your preferred Domain
Your website probably has few versions. One that has www, one that doesn’t have it, an http version, and an https or secured version.
You wouldn’t want such versions to compete with each other on the rank, thus you should choose which version you prefer. You can do it with the use of Google Search Console.
Begin by searching about “yoursite.com” on Google, so u can see the versions you probably have.
Create Google Search Console accounts for each of the version.
Open the accounts one by one, find the gear icon, click settings and click preferred domain. That’s when you can tell Google which to consider as your real site.
This could help in telling Google which to rank up the SERPs, and to avoid dividing your authority throughout the different versions.
Check URL Structure and Slugs
Make sure the URL slugs of all the pages of your website are readable and understandable by people and crawlers. For example, the slug of www.yoursite.com/2468_bestmsc2019 doesn’t make any sense, as compared to www.yoursite.com/bestmusic2019.
Those are called canonical URL slugs, which is helpful in ranking up a site than simple strings of alphanumeric codes.
You should make sure that all pages on your site has canonical URL slugs, so people and crawlers could easily read and understand it at first glance. Thus, do an audit through the URLs of the site, and transfer all non-canonical to canonical URL slugs.
Audit for Crawl Anomaly
Crawlers sometimes crawl successfully on your pages, only to return and found it’s already inaccessible. That could be caused by 404 error, soft 404, or server errors.
You can spot crawl anomalies using Google Search Console, and check index > coverage. You can complement the resulting URLs with crawling tools to validate the server response codes they show.
A crawling tool can show you false positive results, soft 404 or site errors. False positive results means false crawl anomalies which demands no further actions from you, while soft 404 are actually 200 OK but shows 404 error response.
Lastly, site errors are caused by technical issues, which requires help from web developers to be fixed.
International Targeting or Website Localization
Localization of a website doesn’t simply involve usage of local SEO keywords, but also about international targeting and usage of proper Top Level Domain (TLD). This is to provide search results that are geographically relevant to a user.
For instance, if a person in Brisbane wants to find a nearby steak restaurant, sites of restaurants located in England, Hong Kong and Russia shouldn’t show up. This is where country-specific domains play big role, like .au, .uk, .jp or .sg.
If your site uses neutral TLD like simple .com and .net, Google will simply base your geographic relevance through inbound link you receive. And that’s not a reliable way to localize your site, since you could probably receive links from sites of various places globally.
Thus, you shouldn’t miss to set your target country using Google Search Console, right on its international targeting options.
Auditing Structured Data
Structured data is Google’s capacity to correctly identify different entities on a web page, especially nouns like names, contact numbers, address, brand and events could be marked by it, so Google won’t simply dismiss them as worthless or meaningless stuff.
Thus, check if your site has structured data supporting it, and feel free to do markups using appropriate tools.
Audit your Internal Links
Broken and problematic inbound links could have serious impact to your keyword ranking, since it poses rough flow of crawlers as they scan your site. Moreover, this could affect your users’ experience as well, potentially rendering your site unreliable.
Good links should seamlessly redirect to your intended internal location, and are easy to see for users. These should have anchor texts which are relevant to the target page, and won’t redirect to a different page or to a 404 error.
With the help of a reliable crawling tool, you can audit all of the internal links in your webpage. Make sure every single links have high quality and are active.
Keep an Eye on Follow/Nofollow Attributes
Be sure to have appropriate follow or nofollow attributes to each of your outbound links, so you can control the passage of page rank to a link’s destination.
If you have an external link in your content that directs to an editorial page, for example, use nofollow attribute to avoid passing page rankings to such destination.
Audit on Information Architecture
Information architecture (IA) is the overall technical, design and functional framework of shared information platforms, which includes websites. Although this seems to have no meaning on SEO, this actually affects the flow of crawlers on a given website, which could affect indexing as well.
And there are key factors you should consider in auditing a site’s IA:
Use of Subdomains is NOW discouraged
Subdomains are smaller domains under a main Domain Name System (DNS), which acts as separate web entities from the main domain. For example, you have a site that sells automobile, you can create subdomains under the main domain of the site to sell specific brands of cars.
However, the use of subdomain could actually hurt the main domain in terms of SEO. The biggest reason being crawlers treat each subdomains as separate websites, each even requiring you to use different Google Search Console and Analytics accounts.
Fancy Search Filters could hurt a site’s SEO too
Some website make user navigation much easier through the use of search filters, like what you can find on ecommerce sites and online dating platforms. For example, users can simply enter a keyword, then tick some checkboxes to show specified results.
Although that’s undeniably great for users, it’s totally a different story for web crawlers.
That’s because of the unique URLs every single search could produce, since each user could filter their search the way they want or need. That results to thousands of unindexed pages on the website, generate huge bulk of crawl errors upon URL expiration, and have bad flow of link equity to internal pages aside from the home page.
Optimize the use of Cascading Navigational links
Cascading navigational link could help crawlers seamlessly flow throughout your site, giving sufficient equity to all pages. And that could help regardless of how big your site is.
For example, you can begin by proper internal linking of pages from your home pages. On lower levels of internal links, you can direct them from subcategories so crawlers could simply pass through.
Auditing your Redirects
Make sure all redirects on your website are working seamlessly and doesn’t lead to dead pages. After all, the main purpose of redirects is to guide users away from deleted pages, to another page which is relevant for them.
With the help of a crawling tool, you need to make sure that your redirects are:
Not pointing to another redirect and form a chain. In such cases, error 3XX usually show. You need to update the flow, and simply point your first redirect to the end destination.
Make sure there’s no 4XX or 5XX errors, which means your redirects points to a dead page. When you spot such error, update the redirect to an appropriate destination, or simply turn it off.
2XX OK response should come from the destination link, and not from the source link. Having it come from the latter, means your redirect isn’t working the way it should be.
Setup and Audit SSL
Google have said that secure URLs could contribute a lot in SEO points, but it currently holds minor SEO advantage. Thing is, it could severely hurt your site when you do it wrong.
Thus, only incorporate SSL when you have enough time and skills to seamlessly implement it. Moreover, remember these factors along the way:
Proper Redirects from HTTP to HTTPS
All pages from your old HTTP website should be redirected to their respective HTTPS counterpart on 1:1 ratio. Make sure all URLs makes “301 Moved Permanently” response.
That could tell you that all HTTP pages are properly redirected or migrated to their HTTPS counterparts.
Clerical SSL Mistakes
Be sure to avoid these SSL mistakes your site could potentially acquire during the acquisition of an SSL certificate. This could hurt your SEO as well.
Browsers deem SSL of particular websites as unreliable.
Missing Intermediate SSL certificate.
Self-fabricated SSL certificate is used by a website.
Mismatch error of SSL certificate name
This makes it important to find a reliable expert with sufficient knowledge, skills and equipment to do a perfect transition or migration to HTTPS.
Site Speed Testing
Your site’s load speed could great influence its ranking factor, since this affects the length of time visitors stay. Thus, it’s important to balance the overall design of a website with stellar speed, making it necessary to consider these factors:
A site shouldn’t have unnecessary long codes that could pull down its speed. You can hire a web developer to check a site, and see if each lines of HTML, CSS and Java Scripts are necessary for it.
Content Distribution Network (CDN) could be necessary on large websites. This is distributing tasks to a network of different proxy servers, which in turn works hand in hand to deliver huge bulk of contents to the website. That results to better speed and stability for a website.
Be sure all hosting servers have high quality and speed.
Optimize images so they won’t severely hurt the speed of the website. For example, minimize their size and dimension, or use CDN to make images load faster.
Mobile Accessibility Test
Mobile devices are now the primary way for people to access the internet, thus it’s important for websites to be friendly for them. If you’re site isn’t accessible enough for mobile devices, you should consider redesigning it.
To know about your site’s mobile accessibility, you can use Google Mobile Friendliness tool, and simply input your site’s URL. It will instantly show you the result you need.
Mobile Crawlability
Google is now changing its focus from desktop to mobile, simply because mobile devices is now the main access of people to the internet. Thus, be sure that the mobile versions of your sites are optimized as well, making it important to focus on these factors:
Mobile load speed
Load prioritization should focus on the top of the page first, so users could easily crawl down.
Any sites should be generally easy to use on a mobile device, aside from being simply readable on smaller screens.
Conclusion
To sum it up, all you need to remember is website availability, performance, crawlability, code cleanliness and proper use of server resources on technical SEO audit. That could help you boost your site up the ranks, especially when you use it efficiently with on-page and off-page SEO techniques.
On-page SEO strategies to rank on Google is surely a force to be reckoned with, as it could produce spectacular results without relying too much on backlinks. Although linking is still an important factor, there are instances when you simply find it very tiresome to implement.
That is why you want to learn the best on-page strategies to rank in Google search results, so you can avoid the hassles of off-page and linking. This could give you a good grasp on the ranks, since you only have your own site or pages to control.
Mix some SEO marketing strategies on it, and it can surely do wonders for SEM as well.
The most efficient 2019 On-Page SEO Strategies to rank on Google
On-page SEO is the thing you should know if you’re not a fan of the complex SEO linking techniques. This is because of the control it could give to you for you to rank, since you only have to optimize your own site.
Know the best SEO strategies you can do on your site, so you can rocket it up the SERPs efficiently.
Craft your Title Tags and Meta Descriptions well
It’s important to optimize meta descriptions and title tags for you to rank on Google. These are the first visible stuff from your sites that displays on Google search results, each time people do their search.
If you do a Google search about “SEO techniques”, for example, the search engine will show you title tags with corresponding meta descriptions as results. Title tags are the link above each results, and the meta descriptions are the short descriptions beneath.
SEO strategies to rank on Google tells you to optimize those stuff, but you shouldn’t merely focus on using keywords on it. Never have a title tag or meta description that contains mere repetitions of keywords, like “SEO techniques SEO techniques SEO techniques SEO techniques”.
This is because people won’t be attracted to click on it, and Google knows that very well.
Thus, you need to craft your title tags and meta descriptions in ways that people would see it as relevant for their search. This is the very reasons why Google shows some results that doesn’t contain the exact keyword being used in a search.
High Quality Content that shows Reliability and Authority
Google has an update called the Google Hummingbird, and it requires any sites to have high quality content that features good authority and reliability over a niche or subject matter. This tells you that having well-written content with strategic SEO keyword alone is not enough.
You should make sure to establish authority and reliability on your site, so people would perceive it being credible enough in presenting certain info. It should feature articles with complete information and topics that are consistent over a certain niche, instead of having well-written SEO content about random things in one.
After having the best title tags and meta descriptions, this kind of content could make your visitors stay in your site. Thus, you can expect your site to rank in Google seamlessly.
Google Search Console is a Tool to remember
After implementing various on-page SEO strategies, you want to know of it actually works. You want to know about your site’s performance too.
Google itself can actually help you with that, and it offers you Google Search Console for it. This is a tool you can use for free so you can view and analyze the performance of your site.
Simply sign-up for Google Search Console so you can incorporate it on your website. Upon setting it up, wait for few days as it gathers sufficient and relevant data from your website.
After the process is complete, you can easily see vital data about your website, which could help you have enough ideas on how to rank on Google. For example, it can tell you the traffic rate of your pages, and point you to the articles that gets impressions.
Following the second example of article impression, knowing which articles have enough impression could let you know which among your content is performing great. You just have to note the keywords from such article, and use them for your future copies.
That way, you will know which seo strategies you have implemented are doing great, and which requires further improvements.
So remember these on-page SEO strategies 2019 for you to efficiently rank up on Google SERPs! Remember to craft your title tags and meta descriptions carefully, come up with quality, reliable and authoritative contents, and use Google Search Console for your advantage.
These are the only big on-page SEO Strategies to rank on Google that you should take note. Moreover, don’t miss to drop a comment if it works for you or not.
