PPC Campaign Management for Online Business

Since the pandemic, Pay Per Click or known as PPC Campaign Management, has reached its highest demand. Businesses and enterprises have moved to the digital environment due to limited movement reaching stores and shop directly. The Department of Trade and Industry (DTI) reports online business registrations have increased by 4,000% in September 2020. Specifically in Davao City, from May to July 2020, 4,611 online sellers secured a Business Name Registration. 

How PPC Campaign Management can help online businesses?

PPC Campaign Management is a service to plan and execute the brand’s PPC ads spend and strategy to reach the KPI. The main goal is to get leads, sales, or as simple as visitors to the website. Revenue to the website is predicted to increase up to 300% with PPC Campaign Management through Google Ads and Bing Ads.

As it is named, ads will be charged once the audience has clicked the ads with a call to action visiting a website or a landing page. To bring clicks, a strong PPC Campaign Management strategy and up-to-date SEM is needed. It would help business owners to understand competitors, knowing valuable keywords to achieve milestones and improvements to increasing ROI. 

High competition in the online business pushes PPC Campaign Management works on localization. It is possible leading audience to local businesses through retargeting strategy. For instance, how to get leads to a local business in Davao, if the competition in the Philippines itself is high? Adding keywords of the city on ads would help reaching audience who is looking for nearby online shops and adding location on Google helps increasing online search ranking. 

Importance of PPC Management Campaign

Google Ads and Bing Ads are the two popular PPC Advertising Platforms. Google Ads remains the strongest platform with its two top networks: search network and display network. Search network appears on its search engine results, while display network appears to users as they browse more than 2 million sites across the Google Display Network. 

Even though Bing Ads is ranked two and not as popular as Google Ads, but it has 126 million unique US users with 6 billion searches in March 2019, according to ComScore data. As Bing Ads is owned by Microsoft, its ads show up in three networks: Bing, Yahoo, and AOL.

Due to their high visibility among internet users, Google Ads and Bing Ads generate immediate results and drive sales quickly. Although their popularity is different, but the average conversion rate for Google Ads is 3.75% and Bing Ads is 2.94%. PPC Management Campaign helps businesses a way to drive traffic and get online business by targeting high-value, conversion-ready searchers.

PPC Management Campaign Pricing

Pricing is always the main concern of business owners, but the only key to get customers without reaching them directly face to face is by maximizing online ads. PPC Management Campaign has various range of pricing, depending on the workload related to managing a particular company’s PPC campaigns. Online businesses usually spend based on their revenue target, as Google Report has mentioned, if an account invest $1 for an ad, then the revenue is $2. A new online business can start with $500 a month, a commitment of 3 months is necessary to see the A/B testing and improvement. Most of the time, clients just want to commit ads for a month, which does not maximize the result. It takes time to understand customers behavior.

Study Case

A wedding planner business in Davao starting go digital in 2019. Their starter kit is choosing SEO package for a year. It went effectively, since potential customers tend to search local wedding planner to consult with them physically. In addition, their office presence is in the heart of the city, hence they do not need to be too aggressive online. 

When pandemic starts in early 2020, the condition turns out not as smooth as before. If in 2019 they still get customers from offline engagement, not anymore today. The marketing strategy is shifting to online. SEO strategy goes well, but need to add more services from PPC Management Campaign. Same as offline marketing, when the store is there, ads on posters and billboards are necessary to attract audience.

In these past one year, the business has survived with gaining double amount of revenue before pandemic. First, before the PPC Management Campaign, they were in page three of Google. Today, they are in the first page of Google and ranked top five. 

PPC Management Campaign has saved businesses in this hard time of pandemic.

Why Jeanius SEO?

As business owners have so much baggage on their shoulders, PPC Campaign Management is usually done by a third-party vendor, like a digital agency. Let digital agency prepares the strategy and manages the budget so that business owners can focus on the overall marketing strategy.

Jenius SEO is one of SEO Agency based in Davao City, Philippines. The team consists of Digital Experts with experiences handling projects in the Philippines, USA, and Australia. Specialized in SEO Services, Jeanius SEO Team would online businesses to be exposed to your audeince through Google search and Social Media platforms.