ABOUT ARCH
Marketing Head
With over 10 years of experience in the fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) sector in the Philippines, Arch is a seasoned marketing professional specializing in brand management, marketing management, P&L management, advertising & media management and digital marketing strategies.
Arch’s journey in the industry has equipped with a deep understanding of consumer behavior and insighting, allowing Arch to drive impactful brand initiatives that resonate with target audiences. Arch manages categories ranging Dairy, Beverages, Canned Fruits, Confectionary, Snacks in the Philippines and for export markets. Arch led several TV and Digital campaigns in the Philippines for snacks and confectionary brands.
For the past three years, Arch embraced the digital nomad lifestyle across Southeast Asia, where Arch honed expertise in SEO, digital marketing, affiliate marketing, people management, and influencer marketing. This unique experience has allowed Arch to leverage diverse cultural insights and trends to create innovative campaigns that engage consumers in meaningful ways.
Arch is passionate about using data-driven approaches to optimize brand performance and enhance customer experiences.Arch thrives on collaborating with cross-functional teams and building strong partnerships with influencers to amplify brand visibility and drive growth.
Skills & Expertise
- Brand Management
- Campaign Development
- Consumer Insighting
- Digital Marketing
- Influencer Marketing
- Data Analysis and P&L Management
- People Management
- Project Management
- Media Planning
- Media Management
- Media Negotiations
- Brand Partnerships
- Cross-Functional Collaboration
- Keyword Research
- On-Page SEO
- Content Strategy
- Technical SEO
- Link Building
- Affiliate Marketing
- Compliance Knowledge