seo for beginners

5 BEST SEO tips for beginners 2021

The best SEO tips for beginners is the most important tips that you can learn on the year 2021. As an SEO beginner, i have been watching tons of basic SEO tutorials. Best search engine optimization tutorials, What is SEO? and how it works? How to do keywords research for SEO ? How to SEO your website for beginners? it can feel like you have a tremendous amount to learn, especially when Google’s algorithm uses more than 200 ranking factors to rank a content. Focusing on SEO for beginners, however, can help you build a strong foundation that will turn you into an SEO expert.

Get started on learning the fundamentals of SEO with these 5 SEO tips for beginners 2021.

1. Claim (and complete) your Google My Business profile       

How to seo your website for beginners? Before you start researching keywords or writing title tags start with Google My Business.

Google Local Map - Geritos Food Delivery and catering Services

Google My Business is a free public profile or listing that appears in relevant search results on Google. You’ve probably seen Google My Business profiles when researching a brand, searching for a place to eat, or finding directions to a specific location. Claiming (or creating) your Google My Business listing allows you to provide Google, as well as users, with immediate information about your company. It’s fast and easy to claim your account, too, so make this one of your first best SEO tips for beginners SEO to-dos.

Once you have ownership of your profile, optimize it by adding the following information:

  • Name, address, and phone number (NAP)
  • Operating hours
  • Website URL
  • Relevant categories, like “Restaurant”
  • Brief description of what your company does and why it’s unique
  • Photos

If you have any upcoming events, you can add them to your Google My Business profile too.

For the best results with Google My Business, stay active on it. Respond to user reviews, share posts about company happenings and offerings, enable text messaging, update company hours for holidays, and more.

2. Research & Use Relevant Keywords

Keywords are the foundation of successful SEO. Whether you are an SEO for starters or an SEO expert.  When your potential customers use a search engine what do they search for? For most small businesses this will be a combination of what you do as best SEO tips for beginners and where you do it,

There are some tools and strategies for best SEO tips for beginners so we can use here to make sure we get a good selection of keywords together.

BEST SEO tips for beginners

Brainstorm potential keywords – here we simply write down everything that is relevant. What we do, the services we offer, and the locations in which we offer at best SEO tips for beginners services. Once you have all of these elements you can combine what you do with where you do it and form a basic list of keywords.

Use keyword research tool – there are a number of keyword research tools out there that can help you identify new keywords. Google has a tool that forms part of its Ads PPC service. There are other tools like ubersuggest and keywordtool.io that are useful in their free and paid variations.

Search for your keywords – when you search for your keywords you will often see suggestions in the search bar as you type and there will also be a list of suggested keywords at the bottom of the page. Add any relevant variations to your list (and search them again).

What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. As an example, if we consider this article on SEO tips for beginners, we could group the following keywords:

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The intent behind those keywords is all largely the same so they can be grouped together. Any given piece of content can then be optimized for (i.e. feature) those terms. This then ranks the article for the widest range of possible terms.

I would typically put these keywords into a spreadsheet with approximate search volumes and a score relating to how relevant they are. Don’t overcomplicate this – we are just trying to give a loose priority to the language we are going to use here.

3. Optimize your website (On-Page and Off-Page Optimization)

Optimize your website (On-Page and Off-Page Optimization

Your website is central to your SEO efforts, however, this is not the only place where your business is listed. Social media and business directories like Yell.com will also have details for your business. Search engines use this information along with information on your business to help build trust and an understanding of what you do and where you do it.

You will want to update all possible business listings (often referred to as citations) that are relevant to your business with your correct address and a summary of what services you provide. You want to weave your most important keywords into these business listings along with a mention of any key locations. these are best SEO tips for beginners that matters a lot about building local citations.

You can also take a similar approach with your social media profiles. Whilst you may not be able to add a full address or comprehensive description here, you can still cover the essentials of what you do and where you do it.

Remember – these listings can rank well and potential customers can look at your business details here. Don’t just dial this in. Make sure you clearly describe what you do, where you do it and why they should consider your business. If you can weave in calls to action or any other marketing factors then do so.

4. Fix Technical SEO Issues

One of the most crucial SEO tips for beginners is to identify and fix any technical issues on your site that could be affecting your SEO efforts. These technical issues will include broken links, indexing issues, etc. Our SEO audit checklist can help you get a complete picture of the significant technical SEO issues you should be looking out for.

Make sure you use the Google Search Console to get regular updates about any technical issues on your site. This tool sends you email alerts so you can quickly identify any indexing issues, 404 errors, server errors, and security issues on your site. This means you’ll be able to fix them even before they begin to affect user experience and page rank.

You can also perform a thorough test on your SEO health using tools like SEO Site Checkup. This will provide you with complete insight on all the technical issues on your site and suggestions on how to fix them.

5. Write for humans first, search engines second.

Lately, experts noticed that more and more bloggers and content creators are going back to the old method of SEO, wherein keywords meant to drive search results surpassed the real qualities of engaging, valuable content. If that’s you, it’s absolutely time to change your mind set.

Many people still aren’t capitalizing on long-tail keywords, preferring instead to attempt to manipulate search engines. That’s the wrong approach.

Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product. Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer. 

Forget that Google and other search engines exist when you’re writing. Instead, create content that will help someone. This is known as SEO copywriting. Funny enough, when you put users first, you’ll actually write helpful content that search engines will reward because search engines follow users. It’s not the other way round. At the same time, you’ll be enhancing the user experience and building trust with your audience.

Are you ready to get started with these 5 Best SEO tips for beginners?

If you’re still hesitant (or even feel overwhelmed), jeaniusSEO can help.